Jeep’s present product assortment consists solely of sport utility cars and off-street cars

Jeep is a brand of American automobile and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles. Jeep has been a component of Chrysler since 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its earlier owner American Motors Corporation (AMC).

Jeep’s present solution variety consists solely of sport utility vehicles and off-street vehicles, but has also incorporated pickup trucks and roadsters in the past Jeep bumpers returned to the pickup truck market place in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a market place segment the Wagoneer is considered to have produced. Jeep sold one.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s greatest promoting brand in the U.S. throughout the 1st half of 2017. In the U.S. alone, more than 2400 dealerships hold franchise rights to sell Jeep-branded vehicles, and if Jeep were spun off into a separate company, it is estimated to be really worth among $22 and $33.five billion—slightly a lot more than all of FCA (US).

Prior to 1940 the phrase “jeep” had been used as U.S. Army slang for new recruits or vehicles, but the Planet War II “jeep” that went into production in 1941 specifically tied the name to this light military 4×4, arguably producing them the oldest 4-wheel drive mass-production vehicles now known as SUVs. The Jeep grew to become the major light four-wheel-drive motor vehicle of the United States Army and the Allies throughout Planet War II, as nicely as the postwar period. The phrase grew to become widespread throughout the world in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly functional jeep grew to become the ubiquitous Planet War II 4-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility vehicles this kind of as the Humvee, and inspired the creation of civilian analogs this kind of as the authentic Series I Land Rover. Several Jeep variants serving equivalent military and civilian roles have since been made in other nations.

The Jeep marque has been headquartered in Toledo, Ohio, ever since Willys-Overland launched production of the 1st CJ or Civilian Jeep branded versions there in 1945. Its substitute, the conceptually steady Jeep Wrangler series, stays in production since 1986. With its strong axles and open prime, the Wrangler has been called the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.

At least two Jeep versions (the CJ-five and the SJ Wagoneer) appreciated extraordinary 3-decade production runs of a single entire body generation.

In lowercase, the phrase “jeep” continues to be used as a generic phrase for vehicles inspired by the Jeep that are appropriate for use on rough terrain.